Top 10 Reasons Why Reddit Is Perfect for Affiliate Marketing

Top 10 Reasons Why Reddit Is Perfect for Affiliate Marketing

Reddit is the world’s largest online community. More precisely, it is a unique blend of a content aggregator, social network, search engine and online forum powered by a thriving and influential community. Reddit is highly engaged with social norms, rules and a variety of other social guidelines to function in.

Here are 10 reasons why Reddit is the most perfect platform on the web for growing your affiliate marketing business.  

1. Reach highly targeted audiences.

Reddit presents phenomenal opportunities to reach huge, highly targeted audiences. Reddit’s user base is primarily from the US, UK, Canada, Australia and Germany.

In May 2020 over 1.5 billion visits were measured to the online forum, making it one of the most-visited websites online.

Reddit visitors between May 2019 and May 2020

79 percent of Reddit’s demographic are between the ages of 18 and 34; that number is 58 percent when talking mobile web and mobile app users. According to Pew Research Center, as of February 2018, 53 percent of redditors are men, 42 percent have a college degree, and 35 percent make $75,000 or more per year.

2. Laser-focus on a specific niche.

To build a long-term and sustainable affiliate marketing business, narrowing down your focus and going niche, instead of targeting everyone, is the only way forward. Reddit categorizes content within ready-made, highly targeted communities, and each community is dedicated to a specific niche with its own unique rules, culture and demographics. This allows you to laser-focus on a specific niche and become your audience’s most trusted source of knowledge.

3. Build trust and credibility

Trust is the lifeblood of affiliate marketing. People will always buy from people they know, like and trust. As part of a tight-knit community, Reddit provides the ideal platform to cultivate a deeper relationship with prospective buyers in your chosen subreddit.

4. Enable Word of Mouth Marketing (WOMM).

Reddit enables word of mouth marketing (WOMM) in a way that no other online platform can match. WOMM leverages different forms of viral marketing, and the platform makes it easy to drive sales through this powerful and influential form of marketing.

5. Engage millennials.

There is a lot of buzz around millennials, and main the reason for that is their considerable buying power. There’s no better place on the web to connect with and actively engage this highly influential consumer group. 91 percent of Reddit’s user demographic are aged between 18 and 49.

Reddit user demographic

Millennials tend to be well-informed and tech-savvy, and most don’t respond to traditional forms of advertising messages that are written in marketing jargon. In fact, according to Hubspot, 84% of millennials do not trust traditional advertising. If you do not learn how to market to this demographic, then you’re likely to struggle with sales down the line. They already exceed baby boomers in size and influence over consumer buying decisions with referrals and reviews, especially for technology, cars, fashion and other durable goods.

6. Post your best deals.

Reddit has dedicated, product-focused subreddits where you can post products that you are promoting. Having a presence on reddit which introduces users to what you’re selling presents yet another way to get more sales for your affiliate marketing business. If you’ve got a discount code or you’re running a sale, you can share a coupon in these subreddits that are dedicated to selling.

Here are examples of subreddits where you can post your best deals:

  • r/thriftstorehauls
  • r/frugal
  • r/ecycle
  • r/yardsale
  • r/redditbay
  • r/barter 
  • r/bookhaul
  • r/dvdcollection
  • r/flipping
  • r/theartifice
  • r/vintagetees
  • r/muglife
  • r/frugalmalefashion 
  • r/frugalfemalefashion
  • r/discountedproducts
  • r/makeupaddiction
  • r/deals
  • r/dealsreddit
  • r/shutupandtakemymoney

7. Drive highly targeted traffic to your website.

Reddit makes it easy to target specific niches and strategically drive targeted traffic to your blog without having to invest in SEO or paid search. The way the site is laid out makes it very easy to reach highly targeted audiences.

Consider the personal finance niche for example. If you want to generate organic traffic from Google for personal finance keywords today, the level of competition in that industry makes it practically impossible. For example, a search for the long tail keyword “how to create a personal budget” generates 1.2 billion results!

On the other hand, there is a very large and active personal finance community on Reddit, with 14 million subscribers all in one place, interested in nothing but personal finance. If you’re a personal finance affiliate, you’ll be much better off building a strong personal brand in this community where you can generate highly qualified leads for your affiliate marketing business.

8. Engage your audience with Reddit’s business tools.

Reddit offers powerful business tools that you can use to interact with and engage audiences in your target subreddit. For example, if you have specialist knowledge in a specific niche, you can host an AMA session to answer questions on a particular topic within that niche. This case study is one example that demonstrates how one redditor was been able to turn their AMA into a product discussion that led to massive sales.

9. Skyrocket your organic search rankings.

If you are able to build a strong presence on Reddit with users clicking through to your site, you can actually generate powerful backlinks and social signals in the process. Reddit has very powerful SEO metrics, with a Domain Authority of 91/100, and Trust Flow of 80/100. To put that into perspective; around 99.1% of websites have a trust flow of 10 and below.

If you have backlinks and social signals flowing from Reddit to your blog on a consistent basis, this will have a dramatic effect on the organic search rankings of your blog. At present, when you include an external link in a Reddit text post or link post to your website, initially, it is going to be a nofollow link. T

his means that it won’t have any SEO value. But once that post collects 5 upvotes, it will be upgraded to a powerful dofollow backlink. It is important to realize however, that Google will only accord any value to the link if redditors are clicking through the link to visit your blog. If hardly anyone clicks on the link or users are bouncing from your landing page, then Google will devalue the link.

10. Setup a highly successful affiliate marketing business without a budget.

When it comes to running an affiliate marketing business, web traffic is the lifeblood to the success of your business. This means you need to invest in online marketing techniques such as SEO and paid advertising to drive targeted traffic to your website. On the other hand, Reddit allows you to setup and sustain a successful affiliate marketing business without having to invest in these expensive and highly complex online marketing techniques.


This may be cliché advice, but the only way you can build a successful affiliate marketing business with Reddit is by becoming an active community member. You cannot “hack” Reddit. You cannot fake or pretend to like it. It will not work. If you cannot dedicate time to be genuinely active in your target subreddits, then Reddit isn’t going to work for you.

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