Understanding Social Engagement
Marketing through social media is a powerful tool for businesses, and has become part of everyday life.
Social media has offered businesses access to existing customers, the ability to reach new prospects, and the ability to build online communities.
In order for your social media marketing campaign to succeed, you must engage your followers.
It is unlikely that your social marketing campaign will generate meaningful results without a plan for engaging your followers.
Choosing your social networks should be guided by your goals so that you choose the most appropriate ones.
You can reach out to a wide audience of enthusiastic fans with a keen interest in your industry and business by using social media.
However, you shouldn’t limit your goal to growing a large following.
Simply building a network is not the goal.
Your goal should be to convert your followers into customers.
In order to do so, you need to engage them.
If you don’t have a plan for how you plan to engage or interact with them, you won’t be able to build a large network of thousands of engaged followers.
Unless your fans become engaged with you, they will never become customers.
Engaging with your followers shows them that you’re a real person and not merely someone who’s looking to make a sale.
Instead, you are committed to building relationships and will be with them for the long haul.
What is Social Engagement?
Engaging your followers in a two-way conversation on social media is called engagement.
Building a following on social media is just the beginning. In order to use social media marketing effectively for your business, you must understand what drives people to convert from followers to customers.
People are social creatures who enjoy engaging and interacting with others. If you want to succeed on social platforms, you must interact with your followers.
Fans or followers are worthless unless you know what to do with them.Alex Stearn
There is no guarantee your social media campaign will succeed or your revenues will increase just because you have 50,000 followers.
Having a large social network is helpful for social proof.
However, making a difference to your bottom line requires converting social network followers into customers.
Social media has the advantage of allowing you to communicate regularly with your audience and show them your brand once you’ve built an audience.
Social media works in a similar manner to a free broadcasting channel.
It’s even better, since you can actually interact with your followers.
You can answer any questions they have.
According to the rule of 7, people need to see or connect with a brand up to seven times before they decide to buy it.
Social media engagement makes this possible, while traditional marketing would be difficult and costly.
The likelihood of gaining new followers or converting fans into customers is lower for brands who broadcast or talk at their audience without engaging them.
Research shows that social media followers who have interacted with a brand on social media are significantly more likely to visit an online store.
How to Engage People Effectively.
By engaging with people on a one-to-one basis, you can build relationships with people who follow you on social media.
A successful social media marketing campaign depends on this.
Engagement can take the form of the following social interactions:
- Demonstrating your commitment to your customers by listening to them and answering their questions;
- Delivering content that is both relevant and valuable to the audience you are trying to reach.
- Acknowledging likes, shares and comments (both positive and negative) on your content;
- Talking about the products or services you’re promoting without aggressively marketing them;
- Sharing, liking, and commenting on content from other community participants;
- Being consistent on social media. People become emotionally attached to you, your business, and your brand when they believe that you will be around for a long time.
- Creating an environment that enables your audience to perceive you as an expert or authority in your niche.
- People will become loyal to you as they become emotionally attached to you and will advocate for you (talk about you, share your content, and join your conversations).
On many levels, social media gives you the opportunity to engage and interact with your audience – your prospective customers and current customers – at many different levels.
By creating one-to-one dialogs and encouraging dialogs, you can engage people on the Internet and encourage conversions.