Reddit is sometimes called “the front page of the internet,” an allusion to the front page of a newspaper, where the most intriguing news of the day typically appears.
Posts that make it to the front page of Reddit spread to other sites all over the internet.
Listed below are 19 great ways to get the most out of Reddit for your business.
- Enable word of mouth marketing (WOMM).
- Generate qualified leads.
- Engage millennials.
- Drive targeted traffic to your website or YouTube channel.
- Identify opportunities to connect with customers and prospects.
- Build trust and credibility
- Establish a customer service and support channel.
- Post your best deals.
- Get quality feedback.
- Establish a focus group.
- Get in front of your audience with AMAs
- Go viral.
- Skyrocket your organic search rankings.
- Gain competitor intelligence.
- Host contests
- Conduct market research
- Humanize your brand
- Engage a diverse audience
- Laser-focus on a specific niche
1. Enable word of mouth marketing (WOMM).
Reddit enables word of mouth marketing (WOMM) in a way that no other online platform can match.
Word Of Mouth Marketing (WOMM) is an organic way of spreading information which leverages different forms of viral marketing.
It is the most effective and valuable form of marketing because it is based on user-generated content.
It is the one type of marketing that consumers trust above all others.
One of the biggest advantages of establishing your business on Reddit is that the platform makes it easy for redditors to promote your business and drive sales through this powerful and influential form of marketing.
WOMM is so powerful in influencing others and has a way of reaching people that might not have been able to be reached otherwise.
The Uniqlo case study showcases the power of WOMM on Reddit.
The brand has been active on Reddit since 2012, and is currently registered in 2 fashion related subreddits: /r/streetwear and /r/frugalmalefashion, and actively engages redditors in their chosen subreddits.
According to Uniqlo, their organic posts on Reddit drive more traffic and revenue than any of their other social media channels.
From the monthly sales driven by social media, organic posts on Reddit drive 64% of that social media traffic while Facebook ads drive 20%.
If you do a search for Uniqlo on Reddit, you’ll see just how the company is generating incredible results from their engagement strategy.
On average, someone mentions Uniqlo in a post about 3 or 4 times every week, and each post gets a lot of engagement.
What happens is that Uniqlo emails discounts to its customers on a regular basis, and those customers share those discounts on Reddit.
Uniqlo generates tons of targeted traffic, leads and sales from this type of marketing.
This is word of mouth marketing at its finest, with loyal, passionate customers freely spreading the word about a business that they truly love.
According to Nielson, 92% of consumers believe recommendations from frends and family over all forms of advertising.
Reddit is a tight-knit community and that deep sense of community is what enables word of mouth marketing on Reddit.
Over the years, Uniqlo’s WOMM campaign has generated thousands of conversations, recommendations, and sales.
This level of engagement is not difficult to achieve.
Create amazing products that your customers love and offer social, top-of-the-line customer service every single time they shop with your brand.
Additionally, you’ll want to be an active community member, and participate in the discussions on Reddit around your brand.
If you want to go the extra mile, you can reward redditors who post photos of themselves using your products.
This type of user-generated content is more trusted and is twice as likely to be shared by consumers.
Seeing real people using your product will reassure prospects who want to see results before making a purchase.
Customers and potential customers will also be more confident and trusting of your business.
2. Generate qualified leads.
Reddit is a powerful lead generation tool.
No matter what niche you’re in, you can always find conversations that can help you identify genuine opportunities for your business.
A keyword list is all you need to find leads on Reddit.
Searching for your target keywords on the platform is likely to yield comments about problems, challenges or frustrations that your product or service can address for the people who are submitting those comments.
In the fitness industry, for example, words like “I have to lose weight” could be relevant to you.
If you do a search for this exact phrase on Reddit, you’ll find lots of comments from redditors asking for help and advice from anyone who can help them lose weight.
If you’re a professional, you can connect and build relationships with these potential customers.
Reddit can be a great source of leads for every niche you can think of, and you can automate this process with the IFTTT tool.
All you need is a targeted keyword list to search for potential customers and relevant conversations that provide opportunities for your business.
In addition, Reddit provides powerful search operators that you can use to create more precise searches for what you’re looking for.
3. Engage millennials
If millennials are a target audience for your business, then Reddit is an excellent platform to connect, communicate and actively engage with this powerful and influential consumer group.
The site is dominated by millennials and adults between the ages of 18 and 49. Reddit is where millennials prefer to hang out.
Over 2 billion users may be registered on Facebook, but if you’re looking to connect with and market to millennials in countries like the US, UK, Canada and Australia, then Reddit is the ideal platform for you.
As a business, you should always be where your audience is.
It is also really important to understand how to market to millennials because they think and buy differently.
Millennials tend to be well-informed and savvy, and don’t respond to traditional forms of advertising messages that are written in marketing jargon.
In fact, according to Hubspot, 84% of millennials do not trust traditional advertising.
If you do not learn how to connect with and market to this demographic, then you’re going to really struggle with sales down the line.
There is a lot of buzz around millennials, and the reason for that is their considerable buying power.
It is the largest of all time and is projected to account for $24 trillion, with a current annual spend of 200 billion dollars, according to Forbes.
For this reason, you cannot ignore millennials in your marketing.
Establishing a strong and engaging presence on Reddit is going to help you build trust with millennials.
Most marketers and businesses actually stay away from Reddit because it is seen as the hardest social media platform to market on.
But if you’re able to successfully establish a strong and engaging presence, you’ll be one step ahead of your competitors.
4. Drive targeted traffic to your website or YouTube channel.
Reddit makes it easy to target specific niches and strategically drive targeted traffic to your blog or YouTube channel without necessarily having to invest in SEO or paid search.
Reddit gets an insane amount of traffic every single month.
According to Similarweb, Reddit generates an average of 1.52 billion unique visitors every month, with an average duration of 10 minutes for each visitor.
It also has 439 million monthly active users.
The vast majority of this traffic comes from the US, UK, Canada, Australia and Germany.
With the right strategy, Reddit makes it easy to target highly specific niches and drive targeted traffic to your website or YouTube channel on a consistent basis.
And that is precisely because of the way it is laid out.
Reddit categorizes content within its various niche communities, known as subreddits.
Each subreddit has its own unique rules, culture and demographics, which makes it very easy to reach highly targeted audiences.
Consider the personal finance niche for example.
As a small business, if you want to generate organic traffic from Google for personal finance keywords today, you’ll be wasting your time because of the level of competition in that industry.
If you do a search for the term “personal finance” on Google, this keyword alone generates over 4.5 billion competing results.
With that level of competition, a small business would have no chance of being able to generate organic traffic from Google for any keywords related to personal finance.
And it’s the same for finance-related long tail keywords.
Long tail keywords typically have much less competition than short tail keywords such as personal finance.
Even so, a highly specific long tail keyword such as “how to create a personal budget” generates 4.8 billion search results!
If you’re a personal finance advisor, it would be complete waste of time and money to try and generate organic traffic from Google.
On the other hand, r/personalfinance is just one of many large and active personal finance communities on Reddit, with 15 million subscribers all in one place, interested in nothing but personal finance.
If you’re a personal finance advisor, you’re better off building your brand and marketing your business in this community.
With a strong and engaging presence there, you can generate highly qualified leads for your business without having to spend a penny on advertising.
5. Identify opportunities to connect with customers and prospects.
No matter what type of product or service you offer, you’ll find hordes of interested people in dedicated subreddits.
This provides the ideal opportunity to connect and establish relationships with potential buyers of your product or service.
If you’re a well-established brand and you do a search for your brand keywords on Reddit on a frequent basis, you may come across redditors who are openly discussing your business, product or service.
Redditors are vocal, and often share advice, complaints, experiences, and everything else.
Some of these people discussing your business could be potential customers asking questions about certain aspects of your products or services and learning from the experiences of your customers.
If you’re able to identify a discussion about you or any aspect of your business, product or service, this would be the ideal time to join the conversation to learn more about the opinions and experiences of your customers.
Of course, not every mention of your product or service is going to be positive.
That’s just the nature of business.
But then again, joining the conversation in real time provides the opportunity for you to clear up any possible misconceptions that may be going around about your business.
You might even find your customers spreading the word about your business in the same way that they do every week for Small Batch Cigars.
Small Batch Cigars is a small business that has firmly entrenched themselves in the hearts and minds of redditors in /r/cigars.
The company leverages Reddit as a customer service channel. If you do a search for Small Batch Cigars on Reddit, you are likely to come across all types of delightful comments from redditors about this company.
And many of these comments tend to drive organic traffic and sales for Small Batch Cigars.
This is another example of word of mouth marketing at its finest.
These comments are occurring in a community that is passionate about cigars, so it really doesn’t get any better than this.
This is an excellent example of what is possible for your business on Reddit if you’re willing to invest in establishing a strong brand on Reddit.
6. Establish trust and credibility.
Trust is the lifeblood of affiliate marketing.
People will always buy from people they know, like and trust.
As part of a tight-knit community, Reddit provides the ideal platform to cultivate a deeper relationship with prospective buyers in your chosen subreddit.
Trust is synonymous with credibility, and Reddit enables you to build trust and authority in your chosen subreddit by showcasing your knowledge and expertise on a consistent basis.
In today’s digital world, building trust with potential customers is essential. Reddit provides a powerful platform for marketers to build that trust.
You can build trust in your chosen subreddit by creating and sharing quality content with your target audience, helping users with their problems and challenges, posting interesting and well-thought out comments, answering questions, initiating discussions and participating in discussions around your target keywords, etc.
7. Establish a customer service and support channel
Reddit can be an excellent customer service support channel for those customers that are registered on reddit.
What you could do is create a dedicated subreddit where you would typically address common issues, concerns, queries and things of that nature.
If you are willing to use Reddit as a customer service channel, your customers, prospects, and competitors who are all registered on reddit will be able to see how you generally interact with your customers.
8. Post your best deals.
There are dedicated, product-focused subreddits where you can submit products that you are selling.
Having a presence on reddit which introduces users to what you’re selling represents yet another way to get more sales for your business.
If you’ve got a discount code or you’re running a sale, you can share a coupon in these subreddits that are dedicated to selling.
Ikea used this to their advantage by uploading a deal they were offering in a printed ad. The post went viral with over 3000 upvotes and close to 1000 comments.
Here are some of the subreddits where you can post your best deals and sell your products.
So, posting your best deals in the most relevant deals subreddits is something you may want to also do.
9. Get quality feedback.
The most fundamental form of successful marketing is having genuine conversations with your prospective customers.
A goldmine of relevant discussions and valuable insights can be found on Reddit, especially for businesses.
When you interact with your target market, you’ll be able to learn more about them: how they talk, their most pressing problems, and how you can help them.
On Reddit, you can use a dedicated subreddit as a focus group. If you ask for feedback in the right way, redditors are more than happy to share their thoughts with you for free.
Their responses will help you learn more about your target audience, which will help to improve your product.
You may even revise your marketing material based on the insights that you have gleaned from the focus group.
Wax and Wick, for instance, received valuable feedback from Reddit. Despite marketing their candles primarily to men, the company was having problems selling its candles.
As it turns out, the vast majority of consumers who purchase candles are women.
Therefore, how can they possibly succeed with candles made for men?
Here’s what they asked:
Take a look at the number of comments they got: 130.
Consider also the type of comments.
Here’s an example.
Someone offered a valuable suggestion…
In the end, Wax and Wick gained invaluable information about their target market by asking a question with a bit of transparency.
Furthermore, their brand was made more visible at no cost to them.
10. Establish a focus group
Reddit can provide more than just traffic for your business.
By being active in your target community, you can engage smart and dedicated people who can become valuable assets for your business.
Instead of only looking at redditors as a pool of potential traffic to your website, consider them as a group of educated consumers who can add real value to your business.
Businesses spend thousands of dollars on focus grouping, surveys, and market research.
But you can use Reddit to validate a business idea. If you have a specific business idea, you can get your community involved. that can pay off big time for your business.
Consider the following case study:
The Chrome extension Zinc allows you to buy bitcoin easily. Initially, the developers solicited feedback on Reddit from the bitcoin community when they created the app.
Based on the response they received, they were able to go forward with developing a specific Bitcoin integration feature.
11. Organize an AMA (Ask Me Anything)
Reddit offers powerful business tools that you can use to interact with and engage audiences in your target subreddit.
For example, if you have specialist knowledge in a specific niche, you can host an AMA session to answer questions on a particular topic within that niche.
This case study is one example that demonstrates how one redditor was been able to turn their AMA into a product discussion that led to massive sales.
What is an AMA?
An AMA is a powerful way to attract potential clients and connect with existing ones.
It is one of the most powerful Reddit tools that you can use to effectively engage your target audience and drive targeted traffic to your landing page.
It is an informal Q & A session.
On reddit, anyone with specialist knowledge that might be of interest to redditors in a particular subreddit, commits to answering questions in real time from redditors in that subreddit.
Some of the most popular AMAs have been held by CEOs of the largest companies in the world, former presidents, celebrities and other leading figures.
However, anyone with specialist knowledge including carpenters, plumbers, doctors, nurses, etc. can host an AMA.
For example, if you are the CEO of a firm that sells SEO services, you can hold an AMA in r/seo or r/bigseo as long as you’re willing to answer tough questions from redditors, some of whom may be potential customers.
In some cases, redditors have been able to turn their AMAs into product discussions that have led to massive sales of their products.
One of the most popular AMA case studies involved the sale of beef jerky.
It began with a user posting a question on /r/AskReddit.
He asked why the cost of beef jerky was so high.
Tim, whose parents owned a beef jerky business responded and provided a detailed answer to the question, explaining why beef jerky was so expensive.
When the OP learned that Tim had such close ties to a beef jerky business, he asked for a discount which eventually led to a new thread with Tim offering redditors an exclusive discount on his family’s beef jerky product.
Tim subsequently went on to have three AMAs based on his parent’s company.
At the same time, he offered exclusive discount codes to all Redditors who wanted to purchase their beef jerky.
He later shared the sales that came from Reddit which came to an amazing $28,446 in sales from these three Reddit posts.
12. Go viral.
In the world of social media, Reddit is the epicenter of virality.
There is no magic formula for going viral on reddit.
However, you can increase the odds in your favour by consistently sharing valuable and high quality content that redditors in your target subreddit.
And you can do this by researching that community and creating content based on what has already gone viral in the past.
When you do this on a consistent basis, even if many your posts don’t happen to go viral, some of them will do very well.
This will increase your content’s exposure and boost brand awareness for your business on the platform.
13. Skyrocket your organic search rankings.
Website owners spend a fortune on backlinks. Unfortunately, the vast majority of these backlinks are completely worthless as far as Google is concerned because the algorithm is sophisticated enough to identify artificial or manufactured links.
If you are able to build a strong brand on reddit with redditors clicking through to your site, you can actually generate some powerful backlinks and social signals.
Reddit has very powerful SEO metrics, with a Domain Authority of 91/100, and Trust Flow of 80/100. To put that into perspective; more than 99.1% of websites have a trust flow of 10 and below.
If you have backlinks and social signals flowing from Reddit to your blog or website on a regular and consistent basis, this will have a dramatic effect on your organic search rankings on all of the major search engines.
At present, when you include an external link in a Reddit text post or link post to your website, initially, it is going to be a nofollow link.
This means that it won’t have any SEO value. But once that post collects 5 upvotes, it will be upgraded to a powerful dofollow backlink.
However, Google will only accord any value to the link if redditors are actually clicking through the link to visit your website.
If hardly anyone clicks on the link to visit your site or users are bouncing from your landing page or blog, then Google will not accord much value to the link.
14. Gain competitor intelligence.
If you are going to be marketing your business on most social media platforms, you can actually skip doing competitor research and analysis – like most marketers.
But Reddit is a completely different kettle of fish.
If you want to be successful on the platform, researching your competitors is absolutely essential.
Without competitor research and analysis, you will be basing your Reddit marketing strategy on guesswork, which means you’ll be relying on luck for the most part.
The fact of the matter is, your most successful competitors have done all the work.
What you should be doing is collecting and analyzing the best performing content so that you can reverse engineer the success of that content for your own campaign.
The Reddit platform allows you to identify posts that have done well in your niche, analyse them and then incorporate the insights that you glean from the post into your own marketing campaign.
15. Host a contest.
Hosting a contest as a promotional tool in your target community is great way to build a strong following in your chosen subreddit.
It helps to increase brand awareness and motivates redditors to start leaving posts, share information, and engage with your business.
It is also a great way to increase sales.
When running a contest, don’t make the mistake of hosting your contest in a dedicated subreddit such as /r/giveaways, /r/giveitaway or r/sweepstake.
To maximize results, you should host the contest in the subreddit where you’ve been adding value.
16. Conduct market research.
Reddit is a potential goldmine of business intelligence. Unfiltered, real-time discussions occur between consumers in dedicated subreddits every single day.
Tracking conversations about your products or competitors can help you gain a better understanding of where you’re succeeding, where you might be struggling, and what you need to do better.
Here is an example of a conversation in r/personalfinance concerning IRA accounts that highlights specific concerns from banking customers.
Your business should be privy to these kinds of conversations. Reddit is full of them.
If you come across discussions like this in your chosen subreddit, you can take advantage of the opportunity to offer better value to your target audience.
17. Humanize your brand.
Reddit is a tight-knit community, and provides the ideal platform to humanize your brand.
And one way you can do this is by sharing the story of your business.
People like hearing other people’s stories and how they overcame struggles.
Your brand story can help create an emotional connection with users in your target community.
By letting people know who you are, what you do and why do it, you’re being open and transparent with your audience and this will humanize your brand for your audience.
Unfortunately, many small businesses on Reddit choose not to share their story.
They prefer to remain anonymous so they can fly under the radar and covertly market their business.
The story of your business is what makes your business unique and is a powerful way to differentiate yourself and stand out from your competitors.
Your story needs to be relatable, emotionally powerful and authentic.
Writing your brand story is not simply about creating an over-imaginative tale.
It is quite simply about telling the truth about who you are, what you do and why you love doing what you do.
18. Engage a diverse audience.
Reddit presents phenomenal opportunities to reach huge, highly targeted audiences.
Reddit’s user base is primarily from the US, UK, Canada, Australia and Germany.
In May 2020 over 1.5 billion visits were measured to the online forum, making it one of the most-visited websites online.
79 percent of Reddit’s demographic are between the ages of 18 and 34; that number is 58 percent when talking mobile web and mobile app users.
According to Pew Research Center, as of February 2018, 53 percent of redditors are men, 42 percent have a college degree, and 35 percent make $75,000 or more per year.
19. Laser-focus on a specific niche.
To build a long-term and sustainable affiliate marketing business, narrowing down your focus and going niche, instead of targeting everyone, is the only way forward.
Reddit categorizes content within ready-made, highly targeted communities, and each community is dedicated to a specific niche with its own unique rules, culture and demographics.
This allows you to laser-focus on a specific niche and become your audience’s most trusted source of knowledge.
It might seem cliché advice, but if you want to generate traffic from Reddit, you need to be an active member of the community.
Reddit cannot be hacked.
You can’t fake liking it.
It won’t work.
Reddit won’t work for you if you can’t dedicate time to be genuinely active in your target subreddits.