LinkedIn Groups are used to bring like-minded professionals together to create a strong, niche-oriented community around a common topic. The main objective of LinkedIn groups is to facilitate discussions and networking within a trusted environment.
There are different LinkedIn groups that you can use to build your personal brand and grow your network for your job search. As a job seeker, LinkedIn groups need to be a key part of your LinkedIn marketing strategy.
The true power of LinkedIn groups lies in the fact that when you join a group, every other member of that group becomes part of your LinkedIn connections in the sense that you are able to contact them directly, regardless of whether they are within your 2nd or 3rd degree connections or not. This expands your reach significantly and enables you to connect with and get your message across to large targeted audiences.
Your time is valuable, and there is a plethora of worthless groups on LinkedIn. For this reason, it is important that you know how to find and join only worthwhile groups. Use the following steps to find the right groups to join:
You can also discover good groups to join using your industry-specific keywords. For example, if you want to find social media or SEO-oriented groups, navigate to the Groups menu in the gray button at the top of the page and then click on the Groups Directory.
In the search box, type in SEO or social media. If you live in London and want to network with other SEO professionals in London, you can use geographic terms by searching on London for a group such as seo london or london seo. You’ll get the largest and most active groups first.
LinkedIn has established the following six primary categories of groups:
Alumni groups are alumni associations typically created by university and college graduates as a means of keeping in touch and to connect professionally.
These are groups created by current and past employees of specific companies. Corporate groups allow current and past employees from a single company to stay in touch and connect professionally.
Conference groups are created by conference attendees to network with other attendees before, during, and after the conference.
Networking groups are organized by like-minded individuals around common interests such as mom-preneurs, investors in new companies, etc. These LinkedIn groups allow you to stay involved in your interests and meet people with similar or complementary goals to your own.
These are groups organized by people around their favorite non-profit organization. These LinkedIn groups allow volunteers from countries across the globe to organize, plan, and execute projects and events relating to their charity, and keep new members actively engaged through discussions and conversations.
Professional LinkedIn groups enable professionals to network with others in the same industry. The aim of these groups is to provide an avenue to collaborate and engage with people in the same type of work who are probably experiencing the same issues, problems, and potential solutions as you. These groups effectively help people grow in their careers.
There are a number of ways to find the top groups in your niche. One way is to look at the LinkedIn profile of recruiters and hiring managers in your industry, and find out what groups they belong to. Note that you do not have to be a first-degree connection with someone in order to see their groups. Focus on joining active groups that stay on topic and have a membership that adds value to conversations with their knowledge and experience.
Another way to find Groups is to search the group directory. You can search Groups by keywords, categories, and language. Enter a topic that you wish to search for. For example, you could enter the name of a company, industry, school, professional association, skill, location you serve, interest or hobby.
You can also narrow your search results by category or language. Click the Search button to open the Search Results page, which displays a preview of each group that matches your search criteria. To get to the groups directory, start by navigating to the LinkedIn homepage. On the menu, hover on Interests and click on Groups. Click on Find a Group.
Next, type a keyword that describes the kind of groups you’re searching for into the search box. You can search using keywords, which may include geographical areas, or if there’s a specific group that you’re looking for, you can enter this name directly. For example, if you’re looking to join a group about SEO in London, just enter seo london into the text box and click the search button to see a list of London based SEO groups.
If you are looking for work on LinkedIn, it is very important to define your own well-crafted, personal brand that establishes you as a professional, confident and unique individual in the minds of your target audience. Given the extent to which HR managers, recruiters, and hiring managers use LinkedIn as resource tools today, building your personal brand and managing your identity online on the platform has become a critical component of your ongoing brand marketing efforts.
LinkedIn groups are a powerful opportunity to define your brand and grow your social influence. By defining your brand and managing other people’s perceptions of you as an authority in your industry, you are going to position yourself and stand out from the crowd in a powerful and meaningful way.
This is a nonprofit job-search network of professionals helping other professionals find opportunities.
This claims to be fastest growing, and the most productive group in the career and recruitment segment.
This group helps career changers and people in career transition to engage with recruiters, hiring managers, and career coaches.
This is touted as the most efficient group on LinkedIn to find a great job quickly. The group collaborates with Linked:HR, which is by far the largest recruiters group on LinkedIn. You can also use this group to share tips and browse through jobs posted by recruiters.
This group is for all job seekers, HR and recruiting professionals who are interested in networking and being kept up-to-date with the latest trends in recruitment, networking and HR.
This is a group by Dan Schawbel about how to use your brand for your job search and career in general.
This is Indeed’s official job search group on LinkedIn. As you may be aware, Indeed is the largest job aggregator on the web.
This is a discussion and networking forum for sales reps and sales recruiters. Joining this group is a must if you are in sales.
Follow the tips below to get the best out of LinkedIn groups:
At the end of the day, developing your personal brand on LinkedIn is one of the most powerful and effective ways to improve your chances of getting a job that pays you the salary that you are worth. Groups can really help to accomplish that.