Stories are a very powerful tool in human communication, and sharing your brand story can help to create a powerful emotional connection with redditors in your target community.
According to a study of the most upvoted business posts on Reddit, the most popular content in business subreddits are lesson-focused posts that deliver valuable business lessons. The study found that more than 55% of the top content on /r/startups and /r/entrepreneur were about lessons that business owners have learned through their own experiences.
By sharing your own experiences, you’re letting redditors know who you are and what you had to go through to get to where you are. The story of your business is what is going to make you memorable in your chosen subreddit. It is a powerful way to differentiate yourself and stand out from your competitors who choose to remain anonymous.
Keep in mind that your story needs to be relatable, emotionally powerful and authentic. Writing your brand story is not about creating a fanciful tale. It is about telling the truth about who you are, what you do and why you love doing what you do.
Here are five key questions to act as a guide in writing your brand story. Answering these questions will help to capture the essence of your brand.
What problem do you solve?
This is where you need to hook people by letting them know how you can help them achieve their goals or solve their problems. Identify the specific problem that you solve in a way that lets your audience understand your knowledge and expertise and what you can do for them. They should be able to read your story and understand exactly how you can help them.
Why did you start this business?
What motivated you to start your business? This has nothing to do with your financial motivations, but the need you were trying to meet by setting up the business. Were you trying to solve a problem that you couldn’t find a solution to? A lot of businesses get started in that way. Show some passion for your industry and why you enjoy helping your clients and enjoy doing what you do
What details of your background are relevant to your business?
Provide specific details about your history that are directly relevant to your business. This is about your journey to creating this business. Talk about the things that qualify you to do your business. What is it about you that makes you the answer to the problems, challenges and frustrations of your target audience?
Talk about your professional and educational background. Include everything you’ve done, whether it’s life experiences or work experiences and qualifications and package everything into a powerful summary that your target audience can identify with and relate to.
Don’t talk about anything you’ve done that is not relevant to who you are, or what you are now. Let your target audience know why they should be working with you, and why you are the answer to their problems and challenges and goals.
How do you improve the life of your customers?
This is where you want to let your prospects understand the value of partnering with your brand. What impact have you made on the lives of people you’ve actually helped? Share customer testimonials and case studies that are relatable and effectively demonstrate your knowledge and expertise.
What are your core values?
Core values are the non-negotiable beliefs that your brand stands for. They are what humanize your brand and spark emotional engagement in your audience. 64 percent of consumers cite shared values as the primary reason why they form relationships with brands. So, most consumers are attracted to businesses that they share values with.
In your story, you’ll want to reiterate those brand values that your customers care about the most. Those shared values are what ultimately lead to brand loyalty for your business.
How long should your story be?
Now, if you’re wondering how long it should be, it should be as long as it takes to tell an engaging story about who you are, what you do and why you love it. It needs to be a powerful emotional story that resonates with your target audience: a powerful and interesting summary of who you are, what you do and why you love to do what you do.
Writing Your Story
If you’re not very confident in your ability to write an engaging story that will connect with your audience, that’s understandable because telling engaging personal stories may not necessarily be where your talents lie. If that’s the case, then you may want to consider outsourcing the work to an expert because this is something you’ll want to get just right.